Year: 2015

Whilst I’m getting my shit together to actually write something on here, here’s something fun to be getting along with. Over the past few years I’ve been getting some jingles sung for the site, courtesy of JAM Creative Productions of Dallas. My chum Duncan Newmarch has put together a montage of some of these jingles… with the odd added sound effect added here and there.¹ Some of the jingles, including the first, are hot off the mixing desk this week:

Yes, that definitely wins the award for “Most Uses of the Word ‘Dirty’ in Two and a Half Minutes of Audio”.

These jingles were all originally sung for US or UK radio stations between the years 1976 and 1991. It gives me a kick that this site can use versions of the same material made for New York’s Z-100 in the 80s, or Radio 1 in the 90s. (For a bit more on the history of these jingles, check out this article I wrote earlier in the year.)

You will have heard some of these jingles on the front of a few of my audio posts, but the main reason I’ve been buying them is for my podcast, which abruptly stopped in September 2012. I’ve been feeling guilty about that for ages, especially as people have actually been asking when it’s going to return. The reason I haven’t really talked about it on here is simple: it felt self-indulgent, and I didn’t want to promise a date I couldn’t keep. Which is good, as it’s been “a couple of months” now for three years.

So, I’d best answer the question properly. Put simply: those first few podcasts were meant to be 10-minute trial offerings, leading up to a proper series of half-hour episodes. Unfortunately, in 2012, I suddenly – to my immense surprise – got a proper career, and things took a back seat for a while. Which is a shame, as I promise a section about Friendship is Magic in those trial episodes, and I had an awful lot to say about that series in 2012. Sadly, it’s all rather been said by now. Hey-ho.²

Anyway, I still don’t want to give a date, but I do have solid plans to actually return to making podcasts. I’ve spent far too much on these sodding jingles not to. In the meantime, enjoy these gorgeous silly jingles. I think every podcast could do with one.

1. He also takes full responsibility for writing the lyric “DIRTY IN THE MORNING / DIRTY IN THE EVENING / DIRTY FEED! – DIRTY ALL DAY LONG.” ↩

2. Not neigh-ho. Or, indeed, hay-ho. I have very specifically said “hey-ho”. ↩

30 years ago today, “We Built This City” was first released in the US. Many people know that some radio stations tailored the DJ chatter section near the end to add in their own local personalities; scroll down to Special Recordings here to listen to no less than four different versions created by CBS-FM.

A lesser-known fact, however, is that for some markets the front of the song was customised as well. Called a singover, or a power intro in more modern parlance, this involved jingle singers singing the station name over the front of the song. And seeing as every single post about jingles on here seems to come back to JAM Creative Productions, it’s hardly a surprise that they were involved with this little bit of fun over the airwaves – and posted about their part in it recently. Let’s take a listen:

Download “We Built This City singovers” (Original post on Facebook)

YAY I LIKE RADIO I THINK IT’S COOL.

But what I find especially interesting about this is: this is how plenty of people would mainly have heard the song at the time. Their local radio station, playing all the hits. Assuming that the radio stations actually used the audio on a regular basis¹ – and I see no reason why they wouldn’t – many people would always have experienced that song with their favourite station’s name sung over the front of it. A memory that fades through the years, with each passing experience of the song on endless compilation albums or later radio plays… until nobody remembers that how they’re now hearing the song is not how they first experienced it.

A minor historical detail, perhaps. But I bet if you played that audio to certain New Yorkers who listened to Z-100 in the 80s, their brain would spark up, and they’d instantly recognise something they’d entirely forgotten – and send them hurtling 30 years back through time. And that’s worth a hell of a lot.

It’s always worth remembering this stuff. It’s so easy for things like this to slip through the cracks. And remembering history in a way which isn’t just endlessly recycled, obvious clips takes constant vigilance.

1. This is always a concern when dealing with audio coming straight from a master tape rather than off-air. Sure, it was created, but was it actually used? See also: many jingle demos sung with “WABC” call letters… plenty of which WABC never actually aired, or aired in a different form. ↩