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The Product.

TV Presentation

Robin Rendle, “Chase the product, not the data”:

“Here’s the painful truth: a lotta folks point at the data because they can’t see the product. They don’t use it, they don’t have feelings about it. They don’t sit there and obsess over the details like what happens when you click X or whether something should live on this page or that. And there’s no real incentive for them to do so! In many organizations it doesn’t matter if the product gets better, so long as the weird garbage kaleidoscope that we call “data” gets better.”

I’ve worked on many different linear TV channels over the years. So this isn’t about any channel in particular.

But you could can nearly always tell when somebody working on a channel doesn’t actually watch the output, or care about it, and merely concerns themselves with the data. The lack of soul is brutally apparent in the resulting piece of television. Sometimes, it’s not even about a lack of soul. Sometimes the result is just wildly inept, and doesn’t make sense.

Linear television needs more people who actually care about linear television working on it.