Website stats are funny old things. For a start, it’s become deeply unfashionable to actually care about them. “Write for yourself, not for others”, people cry, myself included. This is, on the face of it, an entirely reasonable attitude… but I have to admit that these days, I really want people to read my stuff. So much of my writing relies on other people helping me with my research, and the more people who read my work, the better and more widespread that research gets.
The other odd thing about stats is that what is an extremely successful article by my standards, is a mere rounding error when it comes to some sites. As detailed in my 15 year retrospective, the most popular article I’ve ever written on Dirty Feed has had about 45k hits over the years. The second most popular article I’ve ever written has had nearly 18k hits. A lot of pieces I’m very proud of have 2-3k hits. This piece on the pilot of Fawlty Towers, featuring material which has never been published before, has had less than 1k hits. I don’t lie awake thinking about it too much, but I know damn well plenty of worse sites than this one get exponentially more views. It can get mildly frustrating.
But perhaps not as frustrating as the following.
Back in 2013, I uploaded the following YouTube video. It’s a clip from It Ain’t Half Hot Mum, “Showing the Flag”, broadcast on the 2nd January 1975. It’s one of my very favourite moments of the series, featuring Don Estelle corpsing spectacularly. It also contains a masterclass from Windsor Davies on how to ride the the laughter from a studio audience.
That video has had over one million views. It is by far he most popular thing I have ever published online. Never mind in-depth articles about flash frames in The Young Ones which are the result of years of research and thought – just rip a random sitcom clip, shove it on YouTube, and watch the views mount up.
Anyway, I am very mature and sensible and have entirely come to peace with all of this and think it is all brilliant.