Here’s a question for you. When did Alan Partridge first appear on television?
Caveats: a) I specifically mean television. Radio is brilliant, and also outside the scope of this article. b) For now, ignore any unbroadcast pilots. I’m talking about actual, broadcast telly. c) I do mean material exclusive to television, not just part of a radio programme aired on TV.
If you immediately went for the first episode of The Day Today, on the 19th January 1994, then join the club. That’s exactly where my mind went at first. So that would be this trademark awkward exchange between Chris and Alan:
But wait! The day before each episode of The Day Today aired, BBC2 broadcast The Day Today MiniNews, three minutes of extra material which served essentially as an extended trail for the next day’s episode. Or in other words: the closest you’d get to deleted scenes this side of a LaserDisc, at least in the first half of the 90s.
Partridge makes an appearance in the first one, which was broadcast on the 18th January 1994:
So is that the answer? Not quite. Because, of course, there were trails1 running for the series the week before air. Here’s one from the 14th January 1994, which features a brief bit of Partridge:
Incidentally, isn’t that a great trail? For all that Chris Morris has the reputation for scowling at publicity, you couldn’t ask for a better introduction to the show.
The above would usually cause me to make a variety of shrill and unpleasant noises, as I vainly tried to find the first transmission of a trail for the series. Luckily, we can sidestep that problem entirely. Because Partridge had an even earlier appearance on TV.
The BBC term is trails, not trailers, despite someone trying to correct me on this earlier in the year. ↩