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My Favourite Ad in Ages / 05.01.09
Oh, it’s easy to see it as a lazy nostalgia piece - “REMEMBER WHEN MOBILE PHONES WERE MASSIVE!!!??!?!” and the like. But what stops it from being just that that it’s simply superbly made - the very opposite of lazy - and there are a few shots in there that you wouldn’t necessarily expect. (The Our Price moment being my favourite.)
But perhaps best of all is the 25th anniversary logo at the end - a beautiful piece of retro design…