HMV have a long and happy association with Nipper, the little dog which is the centrepiece of the picture 'His Master's Voice' from which the company name is taken. For many years, HMV had a photo of a real Parson Jack Russell (sweet little dogs; I used to own one), which was great, and which honoured the tradition of Nipper without making him look outdated. This Nipper was very versatile, running all over TV adverts and generally looking cool from whatever angle HMV chose to picture him (except possibly the back view).