My first reaction when I heard ITV1 was going to change back to ITV in early 2013 was the same as most presentation fans of a certain era – a collective yawn. Ya boo sucks, who cares what boring old ITV is doing these days?
That is, until a couple of things caught my eye. Firstly, this little tidbit from the Broadcast article linked to above:
“The changes are being led by ITV’s group marketing and research director Rufus Radcliffe, who joined the broadcaster from Channel 4 in April last year. Radcliffe’s in-house strategy at C4 saw him relaunch E4 and More 4, as well as introducing C4’s floating logo idents.”
C4’s floating logo idents? AKA, the best current terrestial idents by a mile? INTERESTING. (Mind you, Channel 4 may be unique in never having a bad identity. Yes, even the circles era. Shut up.)